Bytable

Building the All-in-One Platform Restaurants Actually Need

Bytable exists because of Byter. After years of running digital marketing for restaurants, I had a front-row seat to the operational chaos most hospitality businesses deal with daily. The average restaurant uses 5-10 disconnected tools: one for reservations, another for email marketing, a separate CRM (if they have one at all), spreadsheets for inventory, and some cobbled-together analytics dashboard. It's a mess.

The Problem is Fragmentation

Every restaurant owner I spoke to had the same complaint: too many tools, too many logins, too much manual data entry, and no single source of truth. Their guest data lives in one system, their booking data in another, and their marketing in a third. They can't answer basic questions like "how much is this regular customer worth?" or "which marketing campaign drove the most covers last month?"

What Bytable Does

Bytable consolidates the core operational and marketing tools into a single platform:

• Reservations — table management, floor plans, online booking widget
• Guest CRM — unified profiles with visit history, preferences, spend data, and tags
• Marketing Automation — email campaigns, triggered workflows, review management
• Inventory Management — stock tracking, supplier orders, waste monitoring
• Analytics Dashboard — revenue metrics, guest insights, marketing attribution

Everything talks to everything else. When a guest makes a reservation, their CRM profile updates. When they leave a review, it triggers a workflow. When they haven't visited in 60 days, they get a win-back email. It's the connected experience that restaurants deserve.

Technical Decisions

The stack is Next.js and Supabase — the same foundation I use across most of my products. Supabase's Row Level Security makes multi-tenant data isolation straightforward, and the real-time subscriptions are perfect for a live reservations system. We're building integrations with popular POS systems, delivery platforms, and review sites.

Current Status

Bytable is in active development with a small group of beta restaurants — mostly Byter clients who were begging for exactly this product. Their feedback is shaping every feature decision. We're dogfooding it with real hospitality businesses from day one, not building in a vacuum.

The Vision

The long-term play is to become the operating system for independent restaurants. Not competing with the enterprise platforms that serve chains, but owning the market segment that's underserved and overcharged by fragmented point solutions.